Game Design and evolving Business Models with Alexander Brazie and Jon Radoff

Alexander Brazie has built a career working on the design of some of the largest online games: World of Warcraft and League of Legends. We start with the inspiring story of how Alexander landed a career in game design, starting as a teenage game developer. Along the way he's learned how to create amazing, engaging, sustainable game businesses--as well as how the business models to support them have evolved. We talk about MMORPGs, MOBAs, free-to-play (f2p), subscriptions and NFT-based games.

Alexander can be found on Twitter at or at his game design education company, can find Jon on Twitter at or his blog at -- his company, provides a live services platform for game developers to build online games.

0:00 Intro

1:22 How Alexander got into the game industry

11:40 World of Warcraft

13:07 How business model changes content

16:00 Creating moddable elements

18:17 The human aspect of game dev

19:06 Seeing opportunity

22:04 The job of the game designer

23:55 Humility

27:40 MMORPGs

30:12 A blueprint for competitors

37:09 Blizzard to League of Legends

44:41 League of Legends

48:25 The economy of League of Legends

52:40 Narrative design and theme development

58:00 New business models

1:01:58 Castle Doctrine and proof of time spent

1:08:20 Play to earn

1:10:37 Experimenting and innovating

1:12:42 Building the metaverse

1:14:14 Creative chaos

1:15:00 Alex’s biggest lesson

1:15:57 Where to learn more

#gamedev #gamedesign #metaverse

Recommended Reading >> bit.ly/32kRpzw

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