Nicole Lazzaro and Jon Radoff talk about Emotion, Fun, Creativity and Augmented Reality

Nicole is a neuroscientist, an experienced game designer and entrepreneur who has built a career around the leading edge of experiential technologies--including creating one of the first games on the iPhone, and her "4 Keys 2 Fun" methodology for getting at what's fun about games. We discuss Augmented Reality (AR, including recent tech like the Snap Spectacles and future versions of the Ray-Ban Wayfarers/Facebook Stories) which will enable a whole era of immersion, applications and entertainment. We also discuss creativity in the metaverse, communities, how to create deeply emotional experiences, and what "fun" is about.

Nicole can be found at her company, XEODesign: can be found...

...at this blog, Building the Metaverse:

...on Twitter:

...and at his live game services platform company, Beamable: Intro

2:07 The Neuroscience of Emotions

3:03 Web3 and Immersion

4:29 Games and Emotion

5:35 Gamification

8:21 The Four Keys to Fun

9:35 The Four Reasons to Play

11:36 Intrinsic vs Extrinsic Rewards

13:53 The Creator Economy

15:35 The Science Behind the Game Systems

17:24 Dopamine

22:51 The Creation Process and Monetizing Creativity

30:20 Creators and Social Media

32:07 Lowering the Barrier to Entry for Creators

36:28 Play to Earn

41:33 The Human Aspect

46:21 Value Exchange

50:44 The Ecological Impact

51:38 Augmented Reality

58:47 “Always On” Tech

1:02:56 Find Out More

#metaverse #gamedesign #gamedev

Recommended Reading >> bit.ly/32kRpzw

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